Awards & Recognition

I embrace ideas and questions, and ensure technology is a strategic enabler to improve efficiency and help drive sales.

I believe collaboration is the most effective way to build marketing programs that will support all levels of an organization and their customers.

Fidelity INvestments
Vice President, Marketing
  • Led a team responsible for strategic marketing programs and global, integrated campaigns across all segments, including digital experiences, advertising and social media strategy; leveraged diverse advertising vehicles and media relation strategies to expand reach and raise awareness in key target markets.
  • Established brand and value proposition messaging by creating a clear and compelling identity to help attract new clients; led internal and external communications initiatives to fortify the brand.

Consultative Marketing

Culture of Innovation

Professional Experience

Amy Gordona

My Approach

Top Skills

Architecting Marketing Success

October 2014 - September 2016
January 2017 - Present
Star of excellence
manulife financial
Selected for the Star of Excellence, Manulife’s highest honor, which is awarded to only 25 high-performing individuals from more than 26,000 global employees, 2010.

If you don't have passion for it, what are you doing it for? Being passionate about your work makes it fun! I'm passionate about building things from scratch, and have always had the curiosity and drive to figure out how things work in order to solve problems. "What if..." is not a question I shy away from.  
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As a business leader, marketing is a way to use my passion to  support the growth objectives of your company. My track record demonstrates that I have the determination to overcome roadblocks and the tenacity to work through challenging situations.

I also spend a ton of time laughing with my two daughters, and on weekends you'll find us on the soccer field or exploring our new city!

Data Driven

I maximize data and analytics to refine targeted marketing efforts to help deliver the right message at the right time to the right customer.

 View my complete resume.

Kestra Financial
Vice President, head of marketing
  • Plan, implement, and oversee all marketing strategies, including advertising, PR, corporate communications, business development, and event planning.
  • Determined and track KPIs to provide transparency and demonstrate ROI of marketing activities.
  • Built an in-house, high performing team of marketing professionals.

About Me

President's club
Fidelity INvestments
Chosen as a Fidelity President’s Club award winner, a program created to reward and
recognize the “best of the best” professionals for exceptional performance.

BRAND MANAGEMENT: Uncovering the values that create clear and compelling corporate identities.

CUSTOMER EXPERIENCE: Transforming the interaction between an organization and their customers.

CUSTOMER ACQUISITION: Employing strategies that help bring new customers to your brand.

CAMPAIGN STRATEGY: Ensuring all forms of communication are linked together so they work in harmony.

TALENT LEADERSHIP: Demonstrated success in building high performing teams, developing talent and delivering tangible results in support of corporate objectives.